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Check essential overseas certification information for each industry.

Essential Certification Guide

Get export strategies tailored to your industry's unique buyers, certifications, and channels.

Custom Export Strategy

Learn about major overseas trade shows and participation methods by industry.

Key Trade Show Information

AI analyzes {market} market characteristics and automatically recommends optimal buyers. Also available with export vouchers.

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The full list of published industry-by-country export guides. Pick a market under your industry to dive in.

All export guides at a glance

Understand your target market first — buyer types, payment customs, and logistics.

Market guides by country

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Found your direction with the guides?

Check the export roadmap and FAQs all in one place!

Export Process Guide

Export Readiness Check

Key export markets, buyer types, and required certifications for your product category.

Export guides by industry

Rinda's AI finds buyers matched to your product from 800M+ contacts across 200+ countries, then writes and sends the first email in 20+ languages.

Guides are just the start

Find your buyers

Prepare overseas certifications

Cut costs with government support

Master export procedures

From applying for export vouchers to discovering overseas buyers, we provide all the information you need for successful exports.

A to Z Guide for Exporting Startups

AI-powered overseas buyer discovery and sales automation platform

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AI automatically recommends buyers matched to your company from a DB of buyers in 200 countries. Available through export vouchers.

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Rinda is a designated export-voucher provider. Let's plan how to use your remaining budget or prepare your next application.

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Alibaba Onboarding Guide

It's the world's largest B2B online marketplace where buyers from around the globe gather. You receive inquiries without having to search for buyers yourself.

There are over 40 million active buyers across 190 countries, with an annual transaction volume of approximately $30 billion. About 3,000 Korean sellers are currently active.

It takes an average of 1 to 3 months to generate inquiries. The free membership has very limited exposure, and results are proportional to the time and resources invested.

Realistic Expectations

What is Alibaba.com?

Alibaba offers three types of memberships: Free, Gold Supplier, and Verified Supplier. If you're looking to engage in serious sales, we recommend opting for a paid membership.

If you're in the testing phase, start for free. For serious sales, we recommend Gold Supplier, and for high-value/trust-critical items, Verified Supplier.

Step-by-Step Recommendations

Membership Types and Costs

The process of joining Alibaba takes place in 5 steps. The total duration is approximately 3 to 7 days.

5 Steps to Join Alibaba

Detailed Onboarding Process

To achieve top search visibility, optimizing your product name, images, and detailed descriptions is essential.

Essential Image Checklist

Product Registration Optimization

Buyer inquiries come in two types: RFQ (Request for Quotation) and Direct Inquiry. The response speed directly impacts the conversion rate.

Respond accurately to buyer inquiries and specify the MOQ and FOB prices. Indicating your willingness to provide samples and suggesting the next steps will increase your conversion rate.

Response Template Tips

RFQ and Inquiry Response

P4P (Pay for Performance) is a keyword advertising model that operates on a pay-per-click basis. It functions similarly to Google Ads.

Advertising cost $500 → Clicks 250 → Inquiries 25 → Transactions 2 → Order amount $10,000  
ROI approximately 20 times! Select specific keywords and focus on target countries' business hours.

ROI Calculation Example

Utilizing P4P Advertising

Trade Assurance (TA) is an escrow service provided by Alibaba that protects funds in the transaction process. It allows buyers to make payments with confidence, leading to an increase in inquiry rates.

Transaction fees range from 0% to 5% (varies by category), currency exchange fees are approximately 2% to 3%, and deposit fees are between $0 and $25. Please record all agreements in the system before dispatching, and use a shipping method that allows for tracking.

TA Commission

TA Transaction Process

Utilizing Trade Assurance

A significant portion of the costs associated with listing on Alibaba can be covered by government support.

With the Gold Supplier export voucher support of 70% based on $3,000 (approximately 4 million KRW), your out-of-pocket expense will be 1.2 million KRW. If you also utilize local government support, you can reduce your actual out-of-pocket expense to 10-20%.

Cost-saving tips

Alibaba Cost Support

B2B Platform Utilization Guide

In simple terms, it's an "online shopping mall where overseas buyers search for and find our products." The biggest advantage is that buyers reach out to you first without you having to search for them.

A B2B (Business-to-Business) platform is an online marketplace for transactions between companies. You are exposed to buyers worldwide 24/7 and can receive inquiries without needing a separate overseas sales team.

The competition is fierce, with hundreds of companies selling the same product. A paid membership impacts performance, and the faster the response time, the higher the deal closure rate.

What is a B2B platform?

Each global B2B platform has its own unique features. It's important to choose a platform that aligns with our product and target market.

If you're just starting out, gain experience with tradeKorea (free), and once you see results, add Alibaba (paid). It's best to focus on 1-2 platforms.

Recommended Combinations for Beginner Companies

Comparison of Major B2B Platforms

The optimal platform varies depending on your budget, target market, and product type.

Platform Selection Criteria

Joining a B2B platform is simpler than you think. Just follow these 4 steps, and you can complete the process within 1 to 3 days.

The total time required is 1 to 3 days. If you prepare the English materials in advance, it can be completed more quickly.

4-Step Onboarding Checklist

Platform Onboarding and Setup

To ensure buyers can find our products through search, optimizing the product page is essential. The product name, images, and descriptions are all important.

Image Preparation Checklist

Product Page Optimization

Even if buyer inquiries come in, if you don't respond effectively, it won't lead to transactions. Response speed and quality are key.

100 inquiries → 10 to 20 sample requests → 2 to 5 actual transactions is the average. Consistent engagement leads to results.

Average Conversion Rate

First Response Checklist

Inquiry Response and Conversion

Fraud can occur even on B2B platforms. Be aware of the main types and prevention methods.

Fraud suspicion signals

Platform Fraud Prevention

A significant portion of the costs for the B2B platform can be covered by government support.

When joining Alibaba Gold Supplier with an export voucher (6 million KRW), your out-of-pocket cost is 1.8 million KRW, with government support of 4.2 million KRW. If you utilize local government support in conjunction, you can reduce your actual out-of-pocket cost by 10-20%.

Cost Reduction Example

Platform cost support

Buyer Verification Methods

In simple terms, it's about confirming, "Can I send goods to this buyer and actually receive payment?" It's a crucial step before any transaction.

The reasons for buyer verification are clear. It helps prevent situations where you send goods but don't get paid, attempts at fraud by fake buyers, risks of dealing with companies with poor credit, and difficulties in responding to legal disputes.

The following situations are highly indicative of potential fraud. Be sure to conduct additional verification.

First transaction with a bulk order proposal / Offering excessively favorable terms / Urgent payment request / Use of free email (gmail, yahoo) / Difficulty in verifying contact information

High-risk situation

The Importance of Buyer Verification

Here’s a free verification method you can do yourself. Use it for initial screening.

**Online Search**: Google search for company name + country name, search for '[company name] scam' or '[company name] fraud', check for website existence, verify website creation date on whois.com.

**Website Verification**: Check address/contact information, detail on the company introduction page, existence of employee/team page, presence of SSL certificate (https).

**Social Media/Online Activity**: LinkedIn company page, Facebook/Instagram business account, activity history in industry forums/communities.

Basic Verification Checklist

Free Basic Verification Method

When basic verification is insufficient, utilize credit investigations from professional institutions. We recommend this before first transactions or large-scale deals.

You can receive support for 70% of the credit investigation costs through the export voucher. Apply under the overseas marketing category.

KOTRA: 1600-7119 / K-SURE: 02-399-6800

Utilizing Export Vouchers

Professional credit investigation service

Video meetings are one of the most effective ways to validate buyers. You can directly confirm the presence of actual representatives, the company environment (office/factory), understanding of the product, and business capabilities.

Before the meeting, share your company introduction and catalog, and prepare a list of questions. It’s also a good idea to request consent for recording the meeting.

Be cautious when you see the following signals.

Request to turn off the camera / Background is a residential space / Vague answers to questions / Questions only about payment methods, not the product

Try asking, 'Could you show me around your office briefly?' to request an office tour.

Warning Signal

Video Meeting Verification

Learn about common types of trade fraud and how to prevent them. Knowing in advance can help you avoid them.

Types of Trade Fraud and Prevention

The recommended payment terms vary by transaction stage. Start with strictly safe conditions at first, and gradually ease them as the relationship develops. When relaxing the terms, we recommend obtaining trade insurance.

Secure payment terms

In simple terms, it's "insurance that compensates you even if the buyer doesn't pay." It's an export payment guarantee insurance provided by the Korea Trade Insurance Corporation (K-SURE).

1. Buyer credit inquiry application → 2. K-SURE review (1-2 weeks) → 3. Insurance limit setting → 4. Insurance contract signing → 5. Payment of insurance premium after export proceeds

Inquiries: 02-399-6800, www.ksure.or.kr  
Insurance premium support is also available through export vouchers.

Insurance Enrollment Process

Utilizing Trade Insurance

This is the final checklist you can use for buyer verification. Use it according to the situation.

**Principle: Do not send goods to unverified buyers before receiving payment!**

If any of the following items apply, please halt the transaction or conduct additional verification.

First transaction but a large order? / Offering terms that are too good to be true? / Urgent payment request? / Difficulty in verifying information? / Sudden change in payment account?

Warning Signal Check

Mandatory Confirmation (All Buyers)

Buyer Verification Checklist

CE Certification Guide

The CE mark is simply put as the 'EU safety approval stamp.' Without this mark, you cannot sell products in the 27 EU countries and the 3 EEA countries (Norway, Iceland, Liechtenstein).

CE (Conformité Européenne) means 'European conformity' in French. It certifies that a product meets the safety, health, and environmental standards of the EU.

- Customs clearance denial or seizure
- Imposition of fines (a percentage of product value)
- Product recall order
- Criminal penalties in severe cases

Selling products in the EU without CE marking

What is CE certification?

Most consumer goods sold in the EU require CE certification. The applicable directives vary depending on the type of product. A single product may fall under multiple directives.

For example, power tools must comply with three directives: LVD (Low Voltage) + EMC (Electromagnetic Compatibility) + MD (Machinery).

Which products are subject to CE certification?

CE certification isn't as complicated as you might think. You can proceed step by step, divided into 6 stages.

CE Certification 6-Step Process

6 Steps of the CE Certification Process

The cost of CE certification varies significantly depending on the type of product and the certification method. As of 2026, we have summarized the approximate costs.

- Utilize export vouchers: 70% government support for certification costs
- Leverage KC test reports: No need for EMC re-testing under the Korea-EU MRA
- Simultaneous certification for multiple products: Discount on testing/audit costs

How to Reduce Costs

What are the costs and timelines?

CE certification can end with self-certification (Module A) depending on the product's risk level, or it may require certification from a Notified Body (NB).

- KTL (Korea Testing Laboratory): 031-500-7000  
- KTC (Korea Testing & Research Institute for Mechanical and Electrical Engineering): 031-580-9000  
- You can search for certification bodies in the official EU NANDO DB.

You can also obtain NB certification domestically.

Self-Certification vs NB Certification, when do you need what?

Many companies make the same mistakes while going through CE certification. Knowing in advance can save you time and costs.

Common Mistakes and Solutions

5 Common Mistakes in CE Certification

CE certification is a specialized area. If it's difficult to proceed alone, make sure to actively utilize government support.

1. Check product guidelines (Utilize KOTRA's free consultation)
2. Apply for export voucher (70% support for certification costs)
3. Select a certification agency (Experienced companies)
4. Conduct testing and certification

Recommended Process Steps

Where can I get help?

Issuance of Certificate of Origin

A Certificate of Origin (C/O) is an official document that certifies, "This product was made in Korea."

Why is this document important?
- It allows you to significantly reduce customs duties by applying FTA agreement tax rates.
- It is often required for customs clearance in the importing country.
- It helps avoid anti-dumping and countervailing duties.

Just having a 0% customs duty can significantly enhance your price competitiveness. Be sure to obtain the certificate of origin!

What is a certificate of origin?

There are three main types of certificates of origin. Check the type requested by the buyer and the exporting country to determine which one you need to obtain.

- Korea-U.S. FTA: Self-issuance possible (no certified exporter required)
- Korea-EU FTA: Only certified exporters can self-issue
- Korea-China FTA: Issued by an institution or certified exporter
- Korea-ASEAN FTA: Only institutional issuance is possible
- RCEP: Certified exporter or institutional issuance

Possibility of Self-Issuance by FTA

Types of Certificates of Origin

Issuing an FTA Certificate of Origin works like this. It may take some time at first, but once you do it once, it becomes easier from then on.

The initial issuance takes about 1 to 2 weeks. After that, it can be issued within 1 to 3 days.

4-Step Issuance Process

The cost varies depending on where you obtain it.

If you have a high number of export transactions, obtain the 'Certified Exporter' qualification. It's valid for five years and can be self-issued, making it convenient.

Issuance Cost and Contact Information

There are common mistakes made when issuing certificates of origin. Knowing them in advance can help prevent issues.

Origin documentation must be kept for 5 years. If a verification request comes from the importing country, it must be submitted within 30 to 90 days.

Post-verification preparation

Avoid these mistakes.

Check these before issuing the Certificate of Origin.

- Customs Office FTA Call Center: 125  
- Origin Information Center: 02-6000-7730  
- KOTRA Trade and Investment Consultation: 1600-7119

Buyer Discovery Guide