ABOUT GRINDA AI
A world where companies compete on product value, not company size
Rinda is built by GRINDA AI, an AI startup founded in Daejeon, South Korea. We exist so that no great product stays local because of borders, language, or cost — and we tear those walls down every day.
- 700M+
- Global buyer records
- 200+
- Countries covered
- 20+
- Languages supported
- 42+
- Partner organizations
OUR STORY
Why we build Rinda
Hiring a single overseas sales rep costs upwards of $40,000 a year. Selling into 17 markets the traditional way takes 17 of them. GRINDA AI started from a simple frustration: companies with great products were giving up on the world because of headcount.
Founded in Daejeon in March 2023, we first proved our LLM technology in finance, building AI that works across 17 languages. Then came the conviction that this technology matters most to companies standing at the edge of their first export — so we bet everything on global sales AI.
That is how Rinda was born: an AI sales agent that finds buyers, writes outreach in 20+ languages, and manages replies — so international sales can run without an international sales team. That is the value we set out to prove.
The reason a great product never meets its market should never be "the company was too small."
WHAT WE BELIEVE
What we believe
Three principles that come before technology — they define how we work.
Borders are not an excuse
Language, distance, and cost are walls technology can erase. We believe every company, at any size, deserves a shot at the global market.
Proof before promises
Seed funding, selection for Korea's national TIPS program, partnerships with banks and public institutions — we let results verified by the market do the talking.
Our customer's first deal is our milestone
We sit closest to exporters' uncertainty and build what we hear into the product. The moment a customer lands their first overseas deal is why we do this.
THE TEAM
The people building Rinda
GRINDA AI is a team of KAIST-trained engineers, AI researchers, and global business operators. We ship fast, talk to customers, and let what we learn change the product.
Hojin Kang
Co-founder & CEO
Founded GRINDA AI on the belief that technology can erase inequality of opportunity. Leads the company's vision and business.
Jungtae Kim
Co-founder & COO
Has been on every step of Rinda's journey since day one. Owns the operations that turn the product's promise into customers' reality.
Join us on this journey
We're looking for people who want to help more companies compete on the world stage.
OUR JOURNEY
Where we've been, where we're going
From a small office in Daejeon in 2023, we've grown by proving one thing at a time.
2023
The start
- GRINDA AI founded in Daejeon, South Korea (March)
- Seed funding secured (May)
- Selected for Korea's national TIPS startup program (November)
2024
Validation
- Exhibited AI solutions at CES 2024
- Runner-up at the Global Generative AI Hackathon
- AI solution partnership with MINKABU (Japan)
2025
The pivot
- Official launch of Rinda, the AI global sales agent (May)
- Major release of Rinda 2.0, the autonomous sales agent (September)
- Selected as a supplier for the Gwangju AI Voucher Program
2026
Momentum
- Selected as a Korea Data Voucher supplier for the 2nd consecutive year
- Selected for Hana Bank's 1Q Agile Lab, batch 17
- And next — your first export story
Our next chapter is your first export
Open the door to global markets with Rinda, built by the GRINDA AI team.
Questions? Write to us at [email protected] — the team reads and answers every email.