How do I export to Germany?
Germany's Export Strategy: Prioritizing Quality and Technology in the EU's Largest Economy
Market Overview
Germany is the largest economy in the EU with a GDP of approximately $4 trillion. With a focus on quality and technology, exemplified by the 'Made in Germany' brand, the B2B industrial goods market has developed significantly. Thanks to the Korea-EU FTA, most items are duty-free.
Market Characteristics
The standards for quality, safety, and the environment are extremely high. We prioritize quality and reliability over price, and we place great importance on technical specifications and certification documents. This can serve as a gateway to entering the EU market.
Key Regulations
There are CE marking (mandatory for most products), REACH/RoHS (environmental regulations), VDE (electrical products), and DIN standards. EU regulations are fundamental, and Germany applies additional strict standards.
Business Culture
It is very direct and efficient. We expect punctuality, thorough preparation, and clear communication. We place great importance on contracts and commitments, and once a business relationship is established, it is maintained for a long time.
Buyer Discovery Methods
Germany is the global hub for trade shows. Participating in major industry exhibitions such as Hannover Messe, Automechanika, and MEDICA is highly effective. Make sure to leverage the support from KOTRA Frankfurt/Hamburg Trade Office as well.
Business Culture
Buyer Types
Industrial procurement companies
Direct purchase of B2B products such as machinery and components
Professional Importer
Specialized Import/Distribution Companies by Item
large retail chain
Metro, Aldi, Lidl, etc. (Consumer Goods)
Logistics Information
Lead Time
Sea 30-35 days, Air 2-3 days
Est. Shipping Cost
Sea $2,000-3,500/20ft, Air $4-8/kg
Payment Method
FTA/Trade Agreements
Frequently Asked Questions
Q. Is it possible to export to Germany without CE marking?
A. Products that require CE marking cannot enter the EU market without it. Some products (such as simple consumer goods) may not be subject to CE marking, so please check the product classification first.
Q. Is it mandatory to prepare documents in German?
A. Business communication can be conducted in English, but product manuals, safety warnings, and similar documents require translation into German. For consumer goods, German labeling is mandatory.
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