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Trade Show Finder

Enter your industry and product information and AI will recommend the best trade shows. Check government support programs and participation checklists at once.

Concepts behind this tool

What you need to know to read the result

These are the terms that decide how you act on this tool's output. Pulled from our trade glossary.

What is an Inquiry?

An Inquiry is the initial contact point where a potential customer begins collecting information about a product or service. It includes questions to confirm basic data needed for purchase decisions such as pricing, specifications, certifications, customization options, and logistics terms. The quality of conversation at this point determines subsequent trust and conversion rates, requiring answers tailored to customer context rather than simple FAQ-level responses. Collecting and classifying inquiries creates a data asset for understanding market demand and recurring requirements.

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What is a Product Catalog?

A Product Catalog is a key marketing asset that provides a comprehensive overview of a company's entire product lineup and brand positioning. Beyond a simple list, it visually organizes each product's use case, differentiators, and target customers for quick buyer understanding. In B2B transactions, it should summarize trade-relevant information like distribution terms, minimum order quantities, and certification status, organized by season or collection to clearly convey proposal intent. A well-organized catalog is an important document that determines first impressions at trade shows or initial meetings.

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What is the importance of a Sample?

A Sample is a specimen for verifying product quality, specifications, functionality, finish, and packaging condition before bulk orders. In B2B transactions, sample verification is an essential step to reduce purchase risk and align expectations. Test suitability in actual use environments and support internal approvals and final decision-making. Sample verification results are reflected in production order specifications and quality standards (QA).

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What is MOQ (Minimum Order Quantity)?

MOQ (Minimum Order Quantity) is the minimum order quantity required by suppliers to achieve economic viability. It's determined considering production line setup costs, minimum raw material order units, packaging/logistics costs, and inventory turnover rate—below this threshold, unit prices increase significantly or production may be impossible. Buyers can calculate expected capital requirements and inventory risk by understanding MOQ. Suppliers use MOQ to maintain production efficiency and protect profitability.

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What is a Distributor?

A Distributor is an intermediary that purchases products from manufacturers and resells them in designated markets, performing logistics, inventory, and local sales functions. With localized sales channels and customer networks, they lower market entry barriers. In B2B, they may also handle credit transactions, technical support, and after-sales service. The structure divides roles: manufacturers focus on product development and production, while distributors handle sales and service.

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Browse the full trade glossary