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Glossary
B2B Trade Glossary
We've organized commonly used B2B trade terms for easy understanding.
Step 1. Target Setting
ICP
Persona
B2B
Lead
Prospect
Suspect
Cold Lead
Warm Lead
Decision Maker
Gatekeeper
Database
Segmentation
Niche Market
Outbound Sales
Inbound Sales
TAM
SAM
SOM
Data Enrichment
Email Verification
Step 2. Email Outreach
Cold Email
Subject Line
Open Rate
CTR
Reply Rate
Bounce Rate
Soft Bounce
Hard Bounce
A/B Testing
Personalization
Pain Point
Value Proposition
CTA
Follow-up
Drip Campaign
Cadence
Spam Filter
Hook
Template
Introduction Email
Step 3. Quotation & Negotiation
Inquiry
RFP
RFQ
Quotation
MOQ
Lead Time
Unit Price
Volume Discount
Sample
Specification Sheet
Product Catalog
Exclusive Rights
Distributor
OEM
ODM
Private Label
Shelf Life
Warranty
Counter Offer
Validity Period
Step 4. Contract & Payment
Closing
Proforma Invoice
Commercial Invoice
Packing List
T/T
L/C
Deposit
Balance Payment
Incoterms
EXW
FOB
CIF
DDP
HS Code
Freight Forwarder
Bill of Lading
Airway Bill
Certificate of Origin
ETA
ETD