[Case Study] "We'll Try Your Product Instead of REJURAN": How an Aesthetic Company Connected with 11 Buyers in the Americas

[Case Study] "We'll Try Your Product Instead of REJURAN": How an Aesthetic Company Connected with 11 Buyers in the Americas

Executive Summary (TL;DR) Company A, a verified Korean aesthetic brand, used Rinda's AI buyer discovery tool to target approximately 1,400 companies across 6 countries in the Americas. By counter-targeting distributors of a major competitor (REJURAN) and automating their B2B email marketing, they secured positive responses from 11 companies and are currently in contract negotiations.

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Challenging the Market Leaders in Aesthetics

Company A, which produces professional-grade pre-treatment peeling products for dermatology clinics and aesthetic salons, was already well-established in Korea. Their challenge was international expansion.

With existing exclusive distribution contracts blocking access to markets like Russia, their next target was the Americas (USA, Canada, Brazil, Mexico, Colombia, and Argentina). However, they faced a hurdle: the powerful competitor REJURAN was already deeply entrenched in the aesthetic export market.

"How do we break into a market where a dominant competitor already has a foothold?"

That was the first question Company A asked Rinda.

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Rinda's Approach to Buyer Discovery in the Americas

1. Your Competitor's Buyer Is Your Best Lead

Together, the Rinda team and Company A decided on a contrarian approach.

Aesthetic clinics and beauty distributors already carrying REJURAN are proven buyers with a clear, verified interest in that specific product category. By asking them, "Are you looking to diversify your portfolio with alternatives to REJURAN?", qualified leads are filtered naturally.

Using Rinda’s AI Buyer Discovery, Company A collected data on aesthetic clinics, dermatology centers, and distributors across 6 American countries. Key data collection methods included:

1. Accessing a global database of over 7 million companies.
2. Building a target lead list within 10 minutes using multi-source crawling.
3. Integrating existing contacts from trade show business cards that had gone cold.

2. How to Execute Effective Overseas Outreach

Generic emails rarely yield results. Rinda’s AI Email Generation analyzes a buyer’s website, product portfolio, and recent industry trends to automatically craft highly personalized messages. (Personalized emails are proven to have 2–3x higher response rates than generic mass emails (HubSpot, 2023)).

Company A’s core message was clear:

"Are you looking for a new option beyond REJURAN? Here is why Company A’s pre-treatment products are different."

They articulated their unique selling points in the language of the buyer. The outreach wasn’t a one-off: Rinda’s multi-step sequence feature automatically handled the follow-up flow:

• Step 1: Initial outreach email (emphasizing differentiators).
• Step 2: Automated follow-up (sharing collateral and case studies).
• Step 3: Final proposal and meeting request.

Thanks to B2B email marketing automation, a single export manager was able to maintain consistent outreach to hundreds of prospects.

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Results: Success in American Buyer Acquisition

Metric	Result
Lead List Generated	Approx. 1,400 companies
Companies with Positive Replies	11 companies
Profile of Responders	REJURAN distributors, specialized aesthetic distributors
Target Regions	USA, Canada, Latin America

All 11 companies are currently in active discussions. In the B2B aesthetic market, a response rate this high at the initial outreach stage is a significant indicator of success. Building on these results, Company A is continuing their partnership with Rinda to further refine their contract terms.

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Insights for SMEs in Export

When entering competitive aesthetic markets as a latecomer, targeting the competitor’s existing distribution network is a highly effective strategy, as these buyers are already proven to have purchasing power. Key insights include:

• Counter-Intuitive Targeting: Leverage the existing distribution chain of major competitors as your primary lead pool.
• Personalized Outreach: Tailored messages outperform mass templates in response rates.
• Scaling through Automation: B2B email automation allows a single manager to handle hundreds of leads simultaneously.

Rinda uses AI to discover buyers in the Americas, crafts personalized emails, and runs follow-up sequences automatically. By letting Rinda handle the execution, Company A’s managers can focus on the strategy and high-level decision-making.

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Get Started with Rinda

From buyer discovery and tailored emails to automated follow-ups — let Rinda handle the heavy lifting of your overseas sales.

→ Learn more about Rinda

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Frequently Asked Questions (FAQ)

Q. How long does it take to find buyers in the Americas? A. Using Rinda’s AI, you can generate a target list across 6 countries in under 10 minutes. Company A quickly secured 1,400 leads before moving immediately to the outreach stage.

Q. Is it possible to export aesthetics in a market already dominated by a major brand? A. Yes. In fact, targeting the established competitor's distributors is often the most effective route. Since they are already actively purchasing in this category, they are more open to exploring alternative high-quality products.

Q. Can SMEs utilize B2B email marketing automation effectively? A. Yes. Rinda’s multi-step sequences and AI email generation are designed for teams without dedicated mar-tech staff. A single export manager can manage personalized outreach to hundreds of leads at once.

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This case study has been anonymized per the client’s request.