Rinda is an AI sales agent for international B2B exporters. It discovers verified overseas buyers from a 700M+ contact database, writes personalized cold emails in 20+ languages, and tracks replies — so your team can run an international pipeline without growing headcount.

Rinda is built for B2B sales and export teams selling across borders — manufacturers, brands, and trading companies that need overseas buyers in markets like the US, EU, Japan, and Southeast Asia. It fits sales leaders evaluating Apollo, Outreach, HubSpot, or ZoomInfo who also need multilingual outbound.

How is Rinda different from Apollo, HubSpot, or Salesforce?

Apollo, HubSpot, and Salesforce are excellent for US-domestic sales but assume English-only outreach and English-speaking buyers. Rinda is purpose-built for international B2B: a buyer database that spans 150+ countries, AI cold email generation in 20+ languages with local business culture adaptation, and country-specific export intelligence (HS codes, certifications, trade shows) baked in.

How does Rinda find overseas buyers?

You describe your product, target industry, and target markets. Rinda's AI matches that profile against a 700M+ verified global business contact database — enriched with signals from LinkedIn, company sites, news, and trade data — and returns ranked buyer recommendations with contact details, recent activity, and an Ideal Customer Profile (ICP) fit score.

Can Rinda send cold emails in languages other than English?

Yes. Rinda generates personalized cold emails in 20+ languages including Japanese, Mandarin, Spanish, French, German, Indonesian, Vietnamese, and Korean. The AI adapts not only the language but also the local business etiquette and reply-friendly tone — not raw machine translation.

How much does Rinda cost?

Rinda has a free starter plan with no credit card required. Paid plans are billed monthly: Pro at $129/month for core international outreach, and Team at $329/month with 3x the volume plus a dedicated manager. Enterprise pricing is custom. Korean customers are billed in KRW — see the pricing page for current local rates.

Is Rinda GDPR and CCPA compliant?

Yes. Rinda is built to comply with GDPR for EU data subjects and CCPA for California residents. Data is encrypted in transit and at rest, contact records honor opt-out and right-to-erasure requests, and our processing roles (controller vs. processor) are documented in the privacy policy.

How long does Rinda take to set up?

Most teams send their first AI-written outreach within one business day. Self-serve onboarding takes about 15 minutes: connect your sending inbox, describe your product and target buyers, and Rinda generates your first buyer list and email drafts. Enterprise teams can opt into white-glove onboarding via the All-in-One plan.

Why use Singapore as a hub?

Its efficient logistics, connectivity, and affluent consumers make it an effective base for serving the wider Southeast Asian region through distributors.

What positioning works best?

Premium and design-led positioning generally suits Singapore's affluent, design-aware consumers, supported by clear English product information.

How does Rinda help with buyer discovery and outreach?

Rinda's AI builds an ideal-buyer profile from your products and target market, then surfaces verified business buyers from its database and drafts personalized outreach in the buyer's language. It works from public business contact points and verified records — it does not scrape private personal emails or guess addresses, and it makes no promise of complete market coverage.

Industry × Country Export Guide

How can consumer-goods brands sell to buyers in Singapore?

A practical guide to Singapore consumer-goods entry: import and product-safety rules, retail and e-commerce channels, regional distribution, and outbound strategy.

Key Summary

Singapore is an affluent, design-aware market for housewares, lifestyle, and general merchandise and a regional distribution hub for Southeast Asia. Import is generally efficient, with controlled goods (such as certain electrical and electronic products) requiring safety registration under the Consumer Protection (Safety Requirements) framework. Many brands use Singapore as a base to reach the wider region.

Market Snapshot

Affluent, design-aware regional hub

Demand Trend

Premium lifestyle and online retail growing

Import & Sourcing

Efficient entry with safety rules for controlled goods

Free buyer preview

See Consumer Goods buyers in Singapore before you commit

Preview a sample of verified Consumer Goods buyers in Singapore inside the Rinda app, then launch AI-personalized outreach in the buyer's language. No credit card required.

Preview Singapore buyers free Browse ready-made GTM Packs

Rinda works from verified business records and public business contact points — it never scrapes private personal emails, guesses addresses, or guarantees complete market coverage.

Market Overview

A regional distribution base

Singapore's efficient logistics and connectivity make it a natural hub for serving Southeast Asia. A listing here both reaches affluent local consumers and supports distributor-led expansion into neighboring markets.

Product safety for controlled goods

General merchandise faces relatively low friction, but controlled goods — including certain electrical and electronic products — require registration and the CPS safety mark under the Consumer Protection (Safety Requirements) framework. Confirm whether your products are controlled before shipping.

Retail, lifestyle, and e-commerce channels

Department stores, lifestyle and specialty retailers, and a strong e-commerce scene reach consumers, while regional distributors extend your footprint. Premium and design-led positioning suits the market.

Pricing, localization, and regional strategy

Provide clear English product information, price for a premium market with distributor margin, and treat Singapore as a regional reference if you plan to scale. Efficient replenishment supports both local and regional accounts.

Finding Singapore buyers with Rinda

Specify whether you want local retail buyers or regionally capable distributors, and let Rinda surface verified matches and draft tailored outreach. Preview buyers first to focus on the strongest partners.

Step-by-Step Entry Checklist

Determine whether any products are controlled goods needing the CPS mark.

Prepare clear English product information and safety documentation.

Target department stores, lifestyle retailers, or e-commerce.

Decide if Singapore is standalone or a regional springboard.

Set premium pricing that preserves distributor margins.

Shortlist verified buyers/distributors and launch outreach.

Required Certifications

Consumer Protection (Safety Requirements) — CPS mark for controlled goodsProduct safety documentationCustoms import declarationEnglish product information

Related Trade Shows

Trade Show	Location	Period
FIND – Design Fair Asia	Singapore	Annual
Regional lifestyle & houseware expos	Singapore / regional	Annual

Frequently Asked Questions

A. Only controlled goods — such as certain electrical and electronic products — require registration and the CPS safety mark. General merchandise faces relatively low import friction.

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Other countries for 'Consumer Goods'

🇯🇵Japan 🇨🇳China 🇻🇳Vietnam 🇮🇩Indonesia 🇹🇭Thailand 🇮🇳India

Other industries for 'Singapore'

Cosmetics (K-Beauty)Food Industry Export Guide Machinery Industry Export Guide Electronics Industry Export Guide Textiles / Apparel Automotive Parts

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