Rinda is an AI sales agent for international B2B exporters. It discovers verified overseas buyers from a 800M+ contact database, writes personalized cold emails in 20+ languages, and tracks replies — so your team can run an international pipeline without growing headcount.

Rinda is built for B2B sales and export teams selling across borders — manufacturers, brands, and trading companies that need overseas buyers in markets like the US, EU, Japan, and Southeast Asia. It fits sales leaders evaluating Apollo, Outreach, HubSpot, or ZoomInfo who also need multilingual outbound.

How is Rinda different from Apollo, HubSpot, or Salesforce?

Apollo, HubSpot, and Salesforce are excellent for US-domestic sales but assume English-only outreach and English-speaking buyers. Rinda is purpose-built for international B2B: a buyer database that spans 150+ countries, AI cold email generation in 20+ languages with local business culture adaptation, and country-specific export intelligence (HS codes, certifications, trade shows) baked in.

How does Rinda find overseas buyers?

You describe your product, target industry, and target markets. Rinda's AI matches that profile against a 800M+ verified global business contact database — enriched with signals from LinkedIn, company sites, news, and trade data — and returns ranked buyer recommendations with contact details, recent activity, and an Ideal Customer Profile (ICP) fit score.

Can Rinda send cold emails in languages other than English?

Yes. Rinda generates personalized cold emails in 20+ languages including Japanese, Mandarin, Spanish, French, German, Indonesian, Vietnamese, and Korean. The AI adapts not only the language but also the local business etiquette and reply-friendly tone — not raw machine translation.

How much does Rinda cost?

Rinda has a free starter plan with no credit card required. Paid plans are billed monthly: Pro at $129/month for core international outreach, and Team at $329/month with 3x the volume plus a dedicated manager. Enterprise pricing is custom. Korean customers are billed in KRW — see the pricing page for current local rates.

Is Rinda GDPR and CCPA compliant?

Yes. Rinda is built to comply with GDPR for EU data subjects and CCPA for California residents. Data is encrypted in transit and at rest, contact records honor opt-out and right-to-erasure requests, and our processing roles (controller vs. processor) are documented in the privacy policy.

How long does Rinda take to set up?

Most teams send their first AI-written outreach within one business day. Self-serve onboarding takes about 15 minutes: connect your sending inbox, describe your product and target buyers, and Rinda generates your first buyer list and email drafts. Enterprise teams can opt into white-glove onboarding via the All-in-One plan.

How does KVFTA affect selling machinery into Vietnam?

Korea–Vietnam FTA preferential tariffs can lower the landed cost of qualifying machinery and parts, but the buyer generally needs a Form AK certificate of origin to claim them. Being ready to provide correct origin documentation makes your offer more competitive and removes a common source of friction in the first transaction.

How does Rinda help you find and reach these buyers?

Rinda builds an ideal-buyer profile from your product and target market, surfaces matching business buyers from its database, and drafts personalized outreach in the buyer's language. It works from public business contact points and verified records — it does not scrape private personal emails or guess addresses, and it makes no promise of complete market coverage.

Buyer Directory

Who are the machinery & parts importers in Vietnam, and how do you reach them?

A practical guide for Korean machinery and parts exporters entering Vietnam: the Korean-invested manufacturers and local industrial importers that buy equipment and components, KVFTA basics, and how to start.

Market overview

Vietnam has become one of the most important manufacturing hubs in the region, and industrial machinery and parts are among its largest import categories. Two buyer groups stand out for Korean exporters: the Korean-invested factories that already operate across Vietnam and need familiar components and equipment, and local Vietnamese industrial importers sourcing for domestic manufacturing. The first group values quality certifications, delivery reliability, and Korean-language communication; the second is more price-sensitive and often reached first through trade shows and buyer-matching programs. Across both, KVFTA preferential tariffs and a Form AK certificate of origin shape the commercial terms.

1100+Companies

85,000+Global Buyers

15+Analyzed Industries

Who buys — and what they look for

Korean-Invested Manufacturing Companies in Vietnam

Korean conglomerates and their supplier networks operating factories in Vietnam (Samsung, LG, Hyundai, POSCO, etc.) represent the largest concentration of Korean-connected B2B buyers. These companies need Korean-made components, materials, and equipment delivered to their Vietnamese factories. They prioritize quality certifications, delivery reliability, and Korean-language communication capability.

Vietnamese Industrial Parts Importers

Local Vietnamese companies that import industrial components, machinery, and raw materials for use in manufacturing. They are highly price-sensitive and focus on competitive pricing with adequate quality. Trade show contacts and KOTRA buyer matching are effective first approaches.

Start with the Korean-invested manufacturing cluster

The fastest entry point for Korean machinery exporters is the dense network of Korean-invested factories already operating in Vietnam. These buyers understand Korean suppliers, often prefer to communicate in Korean, and value the reliability of a familiar supply base. Map which conglomerate supply chains your product fits — electronics, automotive, materials — and approach their Vietnamese procurement teams directly. Because the relationship and the trust transfer from Korea, this group typically has the shortest path from introduction to qualified-supplier status, provided you can meet their certification and delivery expectations.

Lead with certifications and delivery reliability

Industrial buyers in Vietnam, whether Korean-invested or local, qualify suppliers on quality systems and dependability far more than on novelty. Be ready to present the certifications that matter for your category — ISO 9001 as a baseline, and IATF 16949 or sector-specific standards where relevant — along with clear documentation of dimensional accuracy and process control. Just as important is a credible delivery story: lead times from Busan, the ability to hold or stage inventory, and responsiveness on technical questions. A supplier who can prove both quality and reliability moves quickly through the qualification process; one who cannot stalls regardless of price.

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Reach local importers through trade shows and matching

Local Vietnamese industrial importers are more price-sensitive and are usually reached most effectively through in-market channels rather than cold outreach. Manufacturing and industrial trade shows in Hanoi and Ho Chi Minh City are where these buyers actively scout new suppliers, and KOTRA buyer-matching programs provide a vetted introduction. Prepare technical specifications, competitive pricing tiers, and Form AK certificate-of-origin readiness so you can speak to landed cost under KVFTA. The goal at first contact is to be shortlisted for a sample or trial order; from there, consistent quality and pricing discipline are what convert a trial into a repeat industrial account.

Logistics & shipping from Korea

Main ports

Ho Chi Minh City (Cat Lai)
Hai Phong
Da Nang
Cai Mep

Avg. lead time

Sea: 7–10 days (Busan–Ho Chi Minh City), Air: 2–3 days

Indicative shipping cost

Sea: $900–1,800/20ft, Air: $3–6/kg

Certifications typically required

STAMEQ technical standard certificationCertificate of Origin (Form AK, KVFTA)ISO 9001 (typically required)

Tariffs & FTA status

KVFTA applies – phased tariff reductions; Form AK certificate of origin required

Classify your product (HS code)

Tariffs and import rules hinge on the exact HS code. This category broadly falls under HS chapter 84.

Find your HS code

Draft outreach to these buyers

Generate a personalized first-contact email for this market and buyer type with Rinda's free tool.

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Where to meet these buyers

Trade show	Location	When
Vietnam Manufacturing Expo	Hanoi, Vietnam	Annual
METALEX Vietnam	Ho Chi Minh City, Vietnam	Annual

Frequently asked questions

A. Korean-invested manufacturers operating in Vietnam are the largest concentration of Korean-connected industrial buyers, they often prefer Korean-language communication, and the trust built with Korean suppliers transfers directly. For many Korean machinery and parts exporters this is the shortest path from introduction to qualified-supplier status, provided certification and delivery requirements are met.

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Free export tools

HS Code Finder Export Cost Calculator Trade Show Finder Buyer Email Generator