Rinda is an AI sales agent for international B2B exporters. It discovers verified overseas buyers from a 800M+ contact database, writes personalized cold emails in 20+ languages, and tracks replies — so your team can run an international pipeline without growing headcount.

Rinda is built for B2B sales and export teams selling across borders — manufacturers, brands, and trading companies that need overseas buyers in markets like the US, EU, Japan, and Southeast Asia. It fits sales leaders evaluating Apollo, Outreach, HubSpot, or ZoomInfo who also need multilingual outbound.

How is Rinda different from Apollo, HubSpot, or Salesforce?

Apollo, HubSpot, and Salesforce are excellent for US-domestic sales but assume English-only outreach and English-speaking buyers. Rinda is purpose-built for international B2B: a buyer database that spans 150+ countries, AI cold email generation in 20+ languages with local business culture adaptation, and country-specific export intelligence (HS codes, certifications, trade shows) baked in.

How does Rinda find overseas buyers?

You describe your product, target industry, and target markets. Rinda's AI matches that profile against a 800M+ verified global business contact database — enriched with signals from LinkedIn, company sites, news, and trade data — and returns ranked buyer recommendations with contact details, recent activity, and an Ideal Customer Profile (ICP) fit score.

Can Rinda send cold emails in languages other than English?

Yes. Rinda generates personalized cold emails in 20+ languages including Japanese, Mandarin, Spanish, French, German, Indonesian, Vietnamese, and Korean. The AI adapts not only the language but also the local business etiquette and reply-friendly tone — not raw machine translation.

How much does Rinda cost?

Rinda has a free starter plan with no credit card required. Paid plans are billed monthly: Pro at $129/month for core international outreach, and Team at $329/month with 3x the volume plus a dedicated manager. Enterprise pricing is custom. Korean customers are billed in KRW — see the pricing page for current local rates.

Is Rinda GDPR and CCPA compliant?

Yes. Rinda is built to comply with GDPR for EU data subjects and CCPA for California residents. Data is encrypted in transit and at rest, contact records honor opt-out and right-to-erasure requests, and our processing roles (controller vs. processor) are documented in the privacy policy.

How long does Rinda take to set up?

Most teams send their first AI-written outreach within one business day. Self-serve onboarding takes about 15 minutes: connect your sending inbox, describe your product and target buyers, and Rinda generates your first buyer list and email drafts. Enterprise teams can opt into white-glove onboarding via the All-in-One plan.

Do I need MoCRA registration before contacting distributors?

In practice, yes. Most reputable U.S. distributors expect the brand to be MoCRA-registered with completed product listings before they commit, because the regulatory burden otherwise falls on them as importer. Arriving already compliant removes the biggest objection and speeds onboarding.

How does Rinda help you find and reach these buyers?

Rinda builds an ideal-buyer profile from your product and target market, surfaces matching business buyers from its database, and drafts personalized outreach in the buyer's language. It works from public business contact points and verified records — it does not scrape private personal emails or guess addresses, and it makes no promise of complete market coverage.

Buyer Directory

Who are the beauty & cosmetics distributors in the United States, and how do you reach them?

A practical guide for K-beauty brands selling into the U.S.: the distributor and retail-buyer channels that move cosmetics, what each one expects, MoCRA basics, and how to open the first conversation.

Market overview

Beauty and personal care is one of the United States' most active import categories, and Korean skincare and color cosmetics have moved from niche to mainstream shelves. Brands rarely sell direct to U.S. consumers at scale on their own — they reach the market through distributors, marketplace resellers, and specialty beauty retailers who already understand the category. American buyers look for a clear point of difference (ingredients, format, or story) and a supplier who can keep up with reorders. Since the Modernization of Cosmetics Regulation Act (MoCRA) took effect, facility registration and product listing have become baseline expectations before any serious distributor will take a brand on.

1100+Companies

85,000+Global Buyers

15+Analyzed Industries

Who buys — and what they look for

Beauty Retailers (Sephora, Ulta, etc.)

Specialty beauty retailers where K-Beauty products have seen rapid category expansion. They seek brand story, clean ingredients, and differentiated formulations. Sephora's Korean Beauty section is a key channel for Korean cosmetics brands looking to reach mainstream US consumers.

Amazon Marketplace Sellers

These are Amazon third-party sellers who discover Korean products and list them as resellers or via wholesale. They prioritize attractive margins, competitive pricing, and stable supply. They often start with small test orders and expand quantities based on sales performance. Having Amazon-ready packaging (barcode labeling, package dimensions, etc.) helps accelerate onboarding.

Get MoCRA-ready before you pitch

U.S. distributors and retail buyers increasingly screen out brands that are not yet MoCRA-compliant, because the importer of record carries the regulatory risk. Before outreach, register your manufacturing facility, complete product listings for each SKU, confirm your responsible-person arrangement, and make sure your labels meet U.S. requirements. Walking into a first meeting able to say 'we are already MoCRA-registered and our labels are compliant' removes the single biggest objection and signals that you are a serious, low-risk supplier rather than a brand that will create work for the buyer.

Match the channel to your stage

Distribution in the U.S. is not one door — it is a sequence. Marketplace resellers and Amazon-focused distributors are the lowest-friction entry: they place small test orders, move quickly, and let you prove sell-through. Specialty beauty retailers and their distributors are the credibility tier, where ingredient story and clean formulation matter most and onboarding is slower but stickier. Map which channel fits your current volume and margin, lead with the one that can say yes fastest, and use early sell-through data as the proof point that opens the next tier.

Let Rinda find these buyers for you

Get buyer recommendations

Lead with proof, samples, and reorder reliability

Cosmetics buyers have seen countless brands arrive and disappear, so the conversation that converts is about consistency, not novelty alone. Prepare a tight line sheet, ship samples promptly, and be explicit about minimum order quantities, lead times from Busan, and your ability to reorder without stockouts. Where you have any traction — domestic retail listings, marketplace ratings, or press — bring it as evidence. The combination of a differentiated product, MoCRA readiness, and demonstrable supply reliability is what turns a first sample request into a standing purchase order.

Logistics & shipping from Korea

Main ports

Los Angeles / Long Beach
New York / New Jersey
Seattle
Chicago (inland)

Avg. lead time

Sea: 12–15 days (Busan–LA), Air: 2–3 days

Indicative shipping cost

Sea: $1,500–2,500/20ft, Air: $5–8/kg

Certifications typically required

FDA facility registration (MoCRA)Cosmetic product listing (MoCRA)FDA registration

Tariffs & FTA status

KORUS FTA applies – over 99% of manufactured goods duty-free

Classify your product (HS code)

Tariffs and import rules hinge on the exact HS code. This category broadly falls under HS chapter 33.

Find your HS code

Draft outreach to these buyers

Generate a personalized first-contact email for this market and buyer type with Rinda's free tool.

Open the buyer-email generator

Where to meet these buyers

Trade show	Location	When
Cosmoprof North America	Las Vegas, USA	Annual (July)
MakeUp in LosAngeles	Los Angeles, USA	Annual

Frequently asked questions

A. A distributor buys wholesale and resells onward — to retailers, salons, or marketplaces — and typically handles warehousing and sometimes regulatory steps, while a retailer (such as a specialty beauty chain) sells directly to consumers. For a first U.S. entry, a distributor or marketplace reseller usually carries less onboarding friction than a national retailer, whose vendor approval can take many months.