Is Your Domain Really Yours? The Lessons from the GoDaddy Incident
A report about GoDaddy putting customer domains up for auction before expiration has sparked concern among export professionals. When prospecting overseas, your domain's credibility is directly linked to your cold email deliverability. Is your company's domain truly secure?
I often hear stories from export managers about potential buyers clicking on a cold email link, only to find the domain expired and redirected to a parked page. This is exactly that scenario.
When reports surfaced on Reddit and Hacker News about GoDaddy auctioning off customer domains before they expired, I initially thought it was just someone else's problem.
But the real nightmare is much more common: an employee managing the domain leaves the company, taking the email account receiving renewal notifications with them. The company assumes the domain is safe, while no one is receiving the warnings.
Check these three things right now:
- Is the registrar lock enabled?
- Is auto-renewal active?
- Are the renewal notification emails still active and monitored?
Domain credibility is the first hurdle in buyer prospecting. We’ve heard from many Rinda users that domain health significantly impacts cold email deliverability, so it’s something every export professional needs to verify.
#Export #GlobalSales #Trade #BuyerProspecting #ColdEmailTips
