How to export to the UK?
Key European Markets: A New Export Strategy for the UK After Brexit
Market Overview
The UK is a major European economic power with a population of approximately 67 million and a GDP of about $3 trillion. Following Brexit, a separate Korea-UK FTA has come into effect, establishing an independent trade relationship. A high-income consumer market has developed, centered around London.
Market Characteristics
💡 In simple terms: "Key European markets that need to be approached separately from the EU after Brexit." Enjoy tariff-free benefits with the Korea-UK FTA! 📌 Key Features: • English as a common language, transparent business environment • London: Global financial/business hub • Multicultural society (diverse consumer base) • Highest online shopping rate in Europe 🛒 Distribution Channels: • Supermarkets: Tesco, Sainsbury's, Asda, Morrisons • Drugstores: Boots, Superdrug • Department Stores: Harrods, Selfridges, John Lewis • E-commerce: Amazon UK, ASOS, Boots.com 📊 Consumer Characteristics: • Pursuit of both quality and value • Strong trends in eco-friendliness and sustainability • Increasing interest in K-beauty and K-pop • High preference for online shopping
Key Regulations (Post-Brexit)
📋 Key Regulations for Exporting to the UK: 【UKCA Marking】 • UK Conformity Assessed • Replacement for CE Marking (when selling in the UK) • UKCA required for most products • Full implementation starting January 2025 【Cosmetic Regulations】 • Registration of SCPN (Safety Cosmetics Product Notification) • Designation of a Responsible Person (responsible individual in the UK) is mandatory • Ingredient/safety assessment report 【Food Regulations】 • Regulations by FSA (Food Standards Agency) • English labeling is mandatory • Display of origin, allergens, and nutritional information 【Customs (Post-Brexit)】 • Separate customs clearance required when passing through the EU • EORI number (for importers) • Customs declaration procedures ⚠️ Brexit Alert: EU certification (CE) and UK certification (UKCA) must be managed separately!
Business Culture
🤝 UK Business Culture: 【Characteristics】 • Polite and indirect communication • 'British Understatement' • Emphasis on contracts and commitments • Punctuality 【Meeting Etiquette】 • Handshake greetings, formal attire • Importance of small talk (weather, sports, etc.) • Use of euphemisms rather than direct refusals • 'Not bad' = means quite good 【Negotiation Style】 • Logical and systematic approach • No rush • Focus on quality and reliability • Preference for long-term partnerships 🗣️ Communication: • English (British English) • Preference for email • Sense of humor is important (self-deprecating humor)
Buyer Discovery Methods
🎯 UK Buyer Discovery Strategy: 【Utilizing KOTRA】 📞 KOTRA London Trade Office: +44-20-7402-7541 • Buyer discovery support • Regulatory consulting post-Brexit • Support for utilizing the Korea-UK FTA 【Exhibition Participation】 • Pure London (Fashion): February, July • Natural & Organic Products Europe: April • The Restaurant Show (Food & Beverage): September • Spring Fair (Consumer Goods): February 【Online Channels】 • Amazon UK entry • ASOS Marketplace (Fashion) • Boots.com (Beauty/Health) • Not On The High Street (Unique Products) 【Network】 • Korea-Britain Chamber of Commerce (KBCC) • Department for Business & Trade • LinkedIn UK Professional Network 💡 Strategy Tip: Designating a Responsible Person is essential for entering the UK! It is recommended to utilize local partners or consulting firms.
Business Culture
Buyer Types
large retail chain
Tesco, Boots, Selfridges, etc. Emphasizing quality/sustainability
Professional Importer
Specialized by item, capable of acting as a Responsible Person.
Online retailer
Trend-sensitive, such as Amazon UK and ASOS.
Logistics Information
Lead Time
Sea: 30-35 days, Air: 2 days
Est. Shipping Cost
Sea $2,000-3,500/20ft, Air $4-8/kg
Payment Method
FTA/Trade Agreements
Frequently Asked Questions
Q. Is it possible to export to the UK with CE marking after Brexit?
A. Starting from January 2025, most products will require UKCA marking. However, some products may be subject to a grace period, so it's essential to check by item. Consider a dual marking strategy with CE and UKCA as well.
Q. What is a Responsible Person when exporting cosmetics to the UK?
A. It is the individual/entity that holds legal responsibility for product safety within the UK. You must designate a local partner or RP service provider, as there are residency/incorporation requirements in the UK.
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