[Client Case Study] "We'll try your product instead of Rejuran" — How an aesthetic company found 11 buyers in the Americas

[Client Case Study] "We'll try your product instead of Rejuran" — How an aesthetic company found 11 buyers in the Americas

Executive Summary A domestic aesthetic company, Company A, used Rinda's AI-based platform to penetrate the American market. After reaching out to approximately 1,400 companies, they secured 11 positive responses. The key to their success was targeting the existing distribution networks of competitors (like Rejuran) and automating their B2B email outreach. This is a practical case study for any company looking to enter overseas markets as a latecomer.

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The Aesthetic Market Was Already Dominated

Company A, which produces pre-treatment (peeling) products for dermatology clinics and aesthetic salons, was a proven player domestically. The challenge was overseas expansion.

With existing exclusive distribution contracts blocking access to markets like Russia, they set their sights on six new target regions:

• North America: USA, Canada
• Latin America: Brazil, Mexico, Colombia, Argentina

However, a powerful competitor, Rejuran, was already deeply entrenched in the American aesthetic market.

"How can we break into a market where a competitor is already firmly established?"

This was the first question Company A asked our team.

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Our Approach: Reverse-Targeting Competitors' Buyers

1. Competitors' buyers are the most promising overseas leads

Our team and Company A decided to take a contrarian approach.

Aesthetic clinics and beauty distributors already carrying Rejuran are verified buyers with a proven intent to purchase in that category. By asking them, "Are you looking for alternatives to Rejuran?", interested buyers naturally filtered themselves out.

This might seem like a simple method, but in practice, it significantly reduced the time and energy spent on targets with no interest in the category. Using competitor distribution networks as a baseline fundamentally upgraded the quality of the targets.

Company A used Rinda's AI buyer discovery feature to collect data on aesthetic clinics, dermatologists, and beauty distributors across the six target nations. By leveraging a database of over 7 million global companies and multi-source crawling, we generated a targeted prospect list in under 10 minutes. This list even included contacts from trade shows that had previously gone cold.

2. Communicating the right message to the right buyer

Generic product introduction emails rarely get results. Our team confirmed that buyers only respond when they receive a message tailored to their specific context and situation.

Rinda's AI-generated email content analyzes a buyer's website, product offerings, and recent industry trends to automatically craft personalized messages. This B2B email outreach method is particularly effective in markets with clear categories, such as aesthetics.

Company A's core message was sharp:

"Are you looking for a new option beyond Rejuran? Here is what makes Company A's pre-treatment products different."

We articulated Company A's unique selling points in the buyer’s professional language.

Emails were just the beginning. Our multi-step sequence handled the following:

1. Initial Outreach — A value-centric proposal emphasizing differentiators.
2. Follow-up — Creating additional touchpoints for non-responsive leads.
3. Final Proposal — Converting interested buyers into the negotiation stage.

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The Results

Metric	Figure
Buyer List Discovered	~1,400 companies
Positive Response Rate	11 companies
Primary Respondents	Rejuran distributors, aesthetic specialists
Target Regions	USA, Canada, Latin America

All 11 companies are currently in active discussions.

While the number might seem small at first glance, these 11 are not just expressions of interest; they are active prospects sitting at the negotiation table. In the context of the aesthetic B2B market, this is a highly significant signal from the initial outreach phase. Based on these results, Company A is continuing their partnership with Rinda while negotiating higher contract terms.

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What We Learned from This Case

When entering a crowded market as a latecomer, targeting the buyers of incumbent brands is a highly effective strategy, precisely because these buyers have already proven their intent to purchase.

The key success factors identified in Company A's case include:

• Precision Targeting: Leveraging competitor distribution networks to identify high-intent buyers.
• Personalization: Increasing response rates through tailored B2B email outreach.
• Sales Automation: Automating follow-up sequences to allow human staff to focus on strategic decision-making.

The staff at Company A focused on strategy and relationships, while Rinda handled the repetitive execution. This is the aspect of the collaboration our team found most meaningful: the sales representative could spend their time making better decisions in negotiations rather than tracking emails and follow-ups.

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Want to Get Started?

From buyer discovery to customized emails and automated follow-ups — Rinda’s B2B sales automation platform handles the repetitive tasks of overseas sales for you.

→ Learn more about Rinda

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FAQ

Q. How long does it take to use Rinda to discover buyers in the Americas?

A. Using our AI buyer discovery feature, you can build a targeted buyer list in under 10 minutes. Since the subsequent B2B email outreach and follow-up sequences are automated, the manual effort required from your staff is drastically reduced.

Q. Does this strategy work in aesthetic export markets where competitors are already well-established?

A. Yes, it is actually more effective. Distributors or clinics currently working with competitor brands are already verified buyers interested in that category. Sending them messages highlighting your advantages naturally filters for interested prospects.

Q. Is a response from 11 out of 1,400 companies considered low?

A. The figure of 11 represents 'positive responses currently in negotiation,' not just generic replies. In the aesthetic B2B export market, this is a highly significant valid conversion rate for an initial outreach phase, and these leads have a very high probability of converting into contracts.

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Company names and personnel names have been anonymized at the client's request.