How do I export beauty devices?
Global Export Strategy for Skincare Devices, LED Masks, and Aesthetic Equipment
Market Overview
The global beauty device market is growing alongside the K-beauty craze. Korea is recognized for its technological prowess in home care devices (LED masks, galvanic devices) and dermatological laser equipment.
Key Export Markets
The major markets include the United States (important FDA regulations), the EU (check for MDR applicability), China (NMPA), Japan (PMDA), and Southeast Asia. Regulations differ between home care and professional use (clinical use).
Regulatory Classification
Home care devices are mostly classified as general electronic products (CE, FCC), but they can be classified as medical devices (FDA, MDR) depending on the level of efficacy claims. It is important to verify with regulatory authorities in advance.
Buyer Types
There are home shopping/online malls, beauty device distributors, aesthetics/clinics, department stores/duty-free shops, hotels/spas, and more.
Major Exhibitions
Notable events include Cosmoprof (Italy/Hong Kong), CES (USA - Beauty Tech section), InterCHARM (Russia), and Beautyworld Middle East (UAE).
Buyer Type
Home Shopping/Online Mall
Home Care Device Sales Channel
Aesthetic/Clinic
Beauty salons and dermatology clinics using professional equipment
Beauty device distributor
Specialized Import/Distribution Company for Beauty Devices
Mandatory Certification
Major Exhibitions
| common.tableHeaders.tradeShowName | common.tableHeaders.location | common.tableHeaders.period |
|---|---|---|
| Cosmoprof Bologna | Bologna, Italy | March |
| CES (Beauty Tech) | Las Vegas, USA | January |
| Beautyworld Middle East | UAE Dubai | October |
Frequently Asked Questions
Q. Is an LED mask a medical device?
A. It varies by country. In the United States, it can be sold as a general electronic product, but if you claim skin treatment benefits, FDA medical device registration is required. Be careful with your marketing language.
Q. What is the difference between home care and professional use?
A. Home care products are designed for direct consumer use and are subject to less stringent regulations, while professional (clinical) products are mostly classified as medical devices, which have strict licensing requirements.