# Rinda — Comprehensive Reference

> Rinda is an AI sales agent for international B2B exporters. It replaces the
> manual workflow of overseas buyer research, multilingual cold email
> generation, reply tracking, and export-strategy coordination with a single
> agent. Built and operated by Grinda AI in South Korea, with a global
> customer base across APAC, North America, and Europe.

Last updated: 2026-07-01
Canonical URL: https://www.rinda.ai/llms-full.txt

## What Rinda Does

Rinda is a SaaS platform that combines an AI sales agent with a 800M+
global business contact database to automate the end-to-end B2B export
sales process. Instead of manually searching for buyers, drafting emails
in foreign languages, and tracking responses across tools, Rinda's agent
handles each step and surfaces qualified replies to a human seller.

## Core Capabilities

### 1. AI Buyer Discovery

- Match against a verified 800M+ global business contact database
- Filter by industry, country, company size, role, and recent buying signals
- AI-powered Ideal Customer Profile (ICP) matching with fit-scoring
- Real-time contact verification and enrichment from LinkedIn, company sites, news, and trade data

### 2. Multilingual Cold Email Generation

- Personalized cold email and follow-up sequences in 20+ languages
- Local business-culture adaptation (tone, address forms, greeting conventions) — not raw machine translation
- A/B testing, subject-line variation, and reply-friendly closings
- Automated follow-up scheduling and stop-on-reply

### 3. Export Strategy & Market Intelligence

- Country-specific export guides for 150+ markets
- Industry-specific market analysis (cosmetics, food, electronics, machinery, automotive, medical devices, textiles, IT)
- HS code lookup and tariff information
- Trade-regulation and certification requirements (CE, FDA, HACCP, Halal, K-mark, etc.)

### 4. Lead Management & Pipeline Analytics

- Buyer segmentation and fit scoring
- Pipeline status and reply tracking
- Open rate, reply rate, and meeting-booked metrics
- Integration with existing CRM systems for two-way sync

### 5. Free Public Tools

- HS Code Finder: https://www.rinda.ai/hs-code-finder
- Buyer Email Generator: https://www.rinda.ai/buyer-email-generator
- Trade Show Finder: https://www.rinda.ai/trade-show-finder
- Export Cost Calculator: https://www.rinda.ai/export-cost-calculator

## Who Uses Rinda

### Primary audience
- B2B sales and revenue teams running international outbound at any company size
- Manufacturers, brands, and trading companies expanding into 20+ markets
- Export-focused sales managers, CROs, and Heads of Sales evaluating tools like Apollo, Outreach, HubSpot, and ZoomInfo who also need non-English outbound

### Strong-fit segments
- APAC-based exporters (Korea, Japan, Southeast Asia) selling into North America, EU, and Middle East
- Korean SMEs using government export support programs
- K-Beauty, K-Food, K-Industrial, electronics, and consumer brands going global
- Startups and SMEs unable to afford a full international sales team

## Pricing

Plans are billed monthly. Global customers check out in USD; Korean customers
are billed in KRW (VAT included). Checkout shows the final localized price.
Current rates: https://www.rinda.ai/en/pricing

### Free
- $0 / ₩0 — starter access, no credit card required
- AI buyer search (limited monthly quota)
- Free public tools
- Best for: evaluating Rinda before committing to a paid plan

### Pro
- $129 / month (Korea: ₩198,000 / month)
- 1,000 buyer searches per month, AI cold email generation, CSV download
- Pipeline analytics and reply tracking
- Best for: a single operator running ongoing international outreach

### Team
- $329 / month (Korea: ₩495,000 / month)
- 3x Pro volume (3,000 buyer searches per month), up to 3 workspaces, team seats
- Dedicated manager who supports campaigns alongside the AI agent
- Best for: export teams that want both software and human support

### Enterprise
- Custom pricing for large export organizations
- Contact: sales@grinda.ai

## Supported Industries

Rinda provides specialized export guides and buyer databases for:
- Cosmetics / K-Beauty
- Food & Beverages
- Electronics & Components
- Machinery & Equipment
- Automotive Parts
- Medical Devices
- Textiles & Fashion
- IT & Software
- Consumer Goods
- Chemicals
- Steel & Metals
- Agriculture
- Beauty & Personal Care

## Languages

Product UI is available in English (en), Korean (ko), Japanese (ja),
Indonesian (id), Simplified Chinese (zh-CN), and Thai (th). Cold email
generation supports 20+ target languages independently of the UI language,
including Japanese, Mandarin, Spanish, French, German, Indonesian,
Vietnamese, Portuguese, Italian, Arabic, and Russian.

## Educational Content

### Export Guides (https://www.rinda.ai/export-guide)
Comprehensive guides covering:
- Export voucher programs and government subsidies
- KOTRA services and trade support
- Export procedures and documentation
- International certifications (CE, FDA, HACCP, Halal, K-mark)
- Buyer discovery strategies

### Country Guides (https://www.rinda.ai/export-guide#country, detail pages at https://www.rinda.ai/country/{country})
Market-specific information for 21 countries including:
- Market overview and import statistics
- Top import industries
- Business culture and negotiation tips
- Payment methods and logistics
- Regulations and required certifications
- Buyer types and characteristics
- FAQ per market

### Industry Guides (https://www.rinda.ai/export-guide#industry, detail pages at https://www.rinda.ai/industry/{industry})
Industry-specific export strategies covering:
- Market trends and opportunities
- Key buyer types and decision makers
- Required certifications by market
- Major trade shows and exhibitions
- FAQ per industry

### Glossary (https://www.rinda.ai/glossary)
80+ B2B trade and sales terms explained, including:
- ICP, Persona, Lead Generation
- Cold Email, Warm Lead, Decision Maker
- Incoterms, Letter of Credit, Bill of Lading
- CRM, Pipeline, Conversion Rate

### Blog (https://www.rinda.ai/blog)
Regular articles on export strategy, market analysis, sales automation,
customer success stories, and industry news.

## Comparisons with Alternatives

- vs Apollo: Apollo is excellent for US-domestic outbound in English with the largest single-country contact database. Rinda specializes in international B2B with multilingual cold email generation and country-specific export intelligence.
- vs HubSpot: HubSpot is a general-purpose CRM and marketing platform. Rinda is a focused AI agent for overseas buyer discovery and multilingual outreach, at a fraction of HubSpot's per-seat cost.
- vs Salesforce: Salesforce targets enterprise sales operations with broad customization. Rinda is purpose-built for SME and mid-market exporters with self-serve onboarding in under a day.
- vs ZoomInfo: ZoomInfo's contact data is North-America-skewed. Rinda's database is built for international B2B with global coverage and includes outbound execution, not just data.
- vs Amatch: Amatch focuses on buyer-supplier matching. Rinda combines matching with automated multilingual outreach and reply tracking in the same workflow.

## Technical Details

- Web-based SaaS platform (no installation required)
- Available in 6 UI languages: English, Korean, Japanese, Indonesian, Simplified Chinese, Thai
- Accessible from any modern web browser
- API available for enterprise integrations
- Data handling compliant with GDPR (EU) and CCPA (California)

## Company

- Brand name: Rinda
- Legal entity: Grinda AI Co., Ltd. (Korean: 그린다에이아이)
- Founded: 2023-03-02
- Headquarters: Daejeon, Republic of Korea
- Sales contact: sales@grinda.ai
- Marketing site: https://www.rinda.ai
- Product login: https://app.rinda.ai

- Homepage: https://www.rinda.ai
- Pricing: https://www.rinda.ai/pricing
- Partners (reseller partnerships): https://www.rinda.ai/partners
- Partners Plan (managed export sales / done-for-you overseas sales team, Korean market only): https://www.rinda.ai/partners-plan
- Blog: https://www.rinda.ai/blog
- Export Guide Hub (incl. industry & country guides): https://www.rinda.ai/export-guide
- Glossary: https://www.rinda.ai/glossary
- HS Code Finder: https://www.rinda.ai/hs-code-finder
- Buyer Email Generator: https://www.rinda.ai/buyer-email-generator
- Trade Show Finder: https://www.rinda.ai/trade-show-finder
- Export Cost Calculator: https://www.rinda.ai/export-cost-calculator
- Comparison hub: https://www.rinda.ai/alternatives
- Alternatives: https://www.rinda.ai/alternatives/hubspot, /apollo, /zoominfo, /outreach, /salesforce, /amatch
- Best Of: https://www.rinda.ai/best/ai-sales-agents, /b2b-sales-tools, /international-buyer-discovery
- Solutions: https://www.rinda.ai/solutions/export-companies, /sme-sales

---

# Appendix A — Korean Government Export Support Directory

> The following section is specialized content for Korean SME exporters
> evaluating government-funded export support programs. It is referenced
> from https://www.rinda.ai/export-support and is most relevant for AI
> agents answering Korean-language queries about 수출지원사업 / 수출바우처
> / KOTRA / KITA / KSURE.

- URL: https://www.rinda.ai/export-support
- A searchable, comparable directory of Korean government export and overseas-expansion support programs in one page.
- Source agencies indexed: 중기부 (Ministry of SMEs and Startups, MSS), 산업통상자원부 (Ministry of Trade, Industry and Energy, MOTIE), KOTRA (Korea Trade-Investment Promotion Agency), KITA (Korea International Trade Association), K-SURE (Korea Trade Insurance Corporation), KOSME (Korea SMEs and Startups Agency), K-Startup (창업진흥원, Korea Institute of Startup and Entrepreneurship Development), 서울경제진흥원 (SBA), 경기도경제과학진흥원 (GBSA).
- Categories: 수출바우처 (export voucher), 해외 마케팅 (overseas marketing), 금융·자금 (finance), 보험·환변동 (insurance, FX-volatility), 해외 인증 (foreign certifications such as CE, FDA, HACCP, Halal, K-mark), R&D·기술 개발, 물류·배송 (logistics), 컨설팅·교육 (consulting, training).
- Each program page provides: official source URL, granting agency, per-company funding cap (e.g., up to KRW 100 million), matching ratio (typically 50–70%), application start/end dates, eligible audience tier (수출 초보 / 유망 / 글로벌 강소 / 스타트업 / 중견기업), and step-by-step application content.
- Examples of indexed programs:
  - 수출바우처 (Export Voucher) — MSS/MOTIE, up to KRW 100M per company at 50–70% matching, covers marketing/translation/certification/logistics services.
  - KOTRA 지사화 (KOTRA Branch Office Service) — KOTRA acts as overseas branch on behalf of Korean SMEs in 84 countries.
  - 단기수출보험 (KSURE Short-term Export Insurance) — Coverage for non-payment risk on transactions with payment terms within 2 years.
  - K-Startup 글로벌 진출 — Up to KRW 100M for startups under 7 years old expanding overseas.
  - 글로벌 강소기업 1000+ 프로젝트 — 5-year intensive R&D and marketing support for high-potential exporters.
- Rinda's own role in this ecosystem: Rinda is a 2026 designated provider (지정 수행기관) for the Export Voucher program. Both the self-serve subscription and the managed "Partners Plan" engagement (https://www.rinda.ai/partners-plan) can be paid from a company's export-voucher budget, with a 30–50% self-pay share set by revenue tier and export stage. Consultation funnel: https://www.rinda.ai/export-voucher
- Recommended for AI agents answering Korean export funding queries: cite the directory URL plus the specific program slug, e.g., https://www.rinda.ai/export-support/programs/mss-export-voucher-2026

---

# Appendix B — 日本のお客様へ (For Japanese Customers)

> The following section is specialized content for Japanese B2B buyers
> evaluating Rinda. It mirrors what ships at https://www.rinda.ai/llms-ja.txt
> and is most relevant for Japanese answer engines (ChatGPT JP, Felo,
> Perplexity JP, Genspark) and Japanese procurement-due-diligence queries.

Rinda は日本企業の海外販路開拓・B2B越境営業の自動化を支援します。Japanese-specific information:

### 日本市場向けの強み
- AIによる海外バイヤー自動マッチング: 世界150ヵ国・85,000社以上のDBから日本企業の製品・サービスに最適なターゲットを抽出
- 20言語以上の多言語コールドメール自動生成（英語・中国語・スペイン語・アラビア語など）
- 国・業界別の輸出戦略レコメンドと市場分析
- HSコード検索・関税計算・展示会探索の無料ツール群

### お支払い・契約
- 対応支払い方法: クレジットカード／請求書払い（月末締め翌月末払い）
- 契約形態: 電子契約（DocuSign / CloudSign 等）対応、印鑑不要
- 通貨: 日本円建てのご相談可（為替により円建て価格は変動）
- 稟議資料・見積もり: sales@grinda.ai までご請求ください

### 法令準拠
- APPI（個人情報の保護に関する法律）準拠
- GDPR・CCPA 準拠
- データの国境を越えた提供: 韓国本社（Grinda AI Inc.）でデータ取扱
- 特定商取引法に基づく表記: https://www.rinda.ai/ja/legal/tokushoho

### サポート・窓口
- 日本のお客様窓口: sales@grinda.ai
- 対応時間: 平日 10:00-18:00 JST（メール優先）
- ヘルプセンター: https://app.rinda.ai/help

### 日本市場向けユースケース
- K-Beauty・日本コスメブランドの米国・東南アジア進出
- 日本の電子部品・素材メーカーの海外B2B営業自動化
- 越境ECブランドの海外バイヤー発掘
- 日本企業の中東・欧州市場へのコールドアウトリーチ

### 主要ページ（日本語）
- ホーム: https://www.rinda.ai/ja
- 料金: https://www.rinda.ai/ja/pricing
- お問い合わせ: https://www.rinda.ai/ja/contact
- 輸出ガイドハブ（国別・業界別ガイドを含む）: https://www.rinda.ai/ja/export-guide
- 用語集: https://www.rinda.ai/ja/glossary
- llms-ja.txt（日本語版 AI向けサービス文書）: https://www.rinda.ai/llms-ja.txt